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Conceptual
Development/Writing
As
Creative Director, Ross Munroe is responsible for the conceptual
development of every commercial project at
Spitfire Pictures.
Each TV idea he creates is rooted inextricably in a rock-solid marketing
strategy, developed by his associates in concert with the client.
From this platform, unique concepts are developed that break through
the clutter and galvanize television audiences. The result is cost-effective
creative that makes modest media budgets work much harder. In fact,
when some of Ross's commercials have run, consumers have phoned
in, asking that they be aired again. A request was once even made
by a TV viewer to purchase a copy of a commercial outright, as a
present to her boyfriend. This kind of impact is rare - and critical,
when budgets are limited. Following are a few of the hundreds of
TV spots Ross has written over the past two decades. Click here
for a thumbnail review of TV frames listed
below.
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